Plann: 3 things I like about this tool for Instagram planning, scheduling and analytics

I've used some productivity apps both for social media post planning and blogging, and the best one so far is Plann. 

Here are three best things about Plann

1.  Convenience

As I have said, I am always using my desktop and a desktop Instagram scheduler is handy. Most of my photos come from my desktop anyway!

With Plann, I am a few clicks away from setting up my weeklong IG feed and I could conveniently type captions, manage hashtags, drag and drop images with my keyboard.

It is also convenient to learn how to grow and post effectively on Instagram with Plann. It explains the secret to Instagram:

Instagram is not an online portfolio, it’s a community building and story telling machine. By telling your brand story, you’ll create advocates and humanise your brand quickly and effectively. 

Why Storytelling?

Storytelling (or ‘story-selling’ as we like to call it!) helps your audience fall in love with your brand faster. Telling a story creates authenticity, trust and invites an audience to engage with you – all without feeling like you’re selling. ~Plann


There are different ways to curate your Instagram posts. Plann discusses it well:

>Behind The Scenes
People buy from people! Showing your brand as human with real dreams, visions and aspirations and your motivations behind why you wake up everyday makes you much more relatable.

Examples include: sharing what you’re working on, your workspace, your morning routine, product development, what you do in your downtime or taking us behind the scenes at an event.

>Education
Teaching your audience something or sharing something you’ve learned is how to raise your profile, your credibility and authority in your space. Giving someone bite-sized, helpful pieces of information makes you memorable when they have those exact problems you have explained you can solve.

Examples include: a tutorial, sharing something you’ve recently found you don’t think others don’t know about, sharing results of something you’ve been testing, new apps you’ve found.

>Product
Add a shot of your product, just remember to tie it in with the lifestyle you’re selling.

>Testimonial
Share with the world the great things other people are saying about working with you!

Examples include: Use Plann to create a ‘quote’ image, or share an image of the person singing your song and include their lovely thoughts in the caption – and of course – how someone can get in touch with you if they’d also like

>Community
Posting images from other members of your community, sharing a win of someone else, or speaking specifically to a group of people (usually by showing vulnerability) are used to create a community vibe.

Examples include: sharing something you’re struggling with, something you’ve observed, asking for help, reposting someone from your community, sharing a win with your followers and talking vulnerably and truthfully.

>Inspiration
This is the most popular of all Instagram posts. Inspirational posts prompt an emotional response from audiences, providing them with the tools to ‘imagine’ if they had your product, service or taking a break with your delicious hot coffee.

Examples include: Decide on the ‘lifestyle’ of your brand. Are you Boho, Luxe or Cheap’n cheerful?

>Quote
Create quotes and wonderful words of wisdom to share with your audience.

(Source: Plann)

2. Features

Plann Features to love:

• Media Management

Plann is a clever drag-and-drop workspace. With it, you can create custom 
media collections and stay focused on top of your content plan.

• Post and Story Scheduling

This feature is very important to me as I intend to do "well-thought" planning. I admire Instagram accounts that are curated beautifully—those that evoke a sense of creativity and love from their output so thanks to Plann, I can seamlessly arrange (and re-arrange) my Instagram profile with a beautifully simple drag & drop scheduling workspace.


• Plan with team members

If you are a business with team, you can share the social media load with a team to help manage, schedule, caption and post to Instagram together.

• Advanced Analytics

You can master your key marketing metrics with Plann's advanced Instagram analytics. With the information such as the ones you see from the photo above, you can discover your fastest path to success.

• HASHTAG Management

One of the best features of this software is the hashtag management. With this, you can create sets of hashtags and learn which tags can give you the best reach, have them ready at crucial posting times.

You can also click the hashtag help button to learn the following things:

1. Use 30 hashtags, yes, 30 hashtags.

2. Hashtags with high mentions (for example, over 1M+ uses) are very very difficult to be noticed in. Plann has made it easier to find hashtags to use by coding them in different colours to help you find the best fit for you:

• 1M+ MENTIONS - ORANGE
  
  Using a hashtag with over 1M mentions will be hard to get noticed unless your engagement rate is spectacular to land you in the top 9 grid!

• 500,000+ MENTIONS - DEEP SEA BLUE
• A competitive space but with great content and great engagement you'll get good traction here.
• 
  
• 250,000+ MENTIONS - OLIVE GREEN
• With great content you'll get targeted interaction in a hashtag of this size!

• -250,000 MENTIONS - SKY BLUE
• Use smaller tags (even below 50k!) for pointy, targeted niches that could see your content being seen over a few days - rather than a few hours!

Plann doesn't only tell you the statistics, but also recommends using hashtags that have between 250k - 750k. The better your engagement when you post, the higher your chances of ranking in the ’Top 9’ for that hashtag.

• Image editor

With this feature, you can create a standout grid with stunning image filters, overlays, borders and text overlay tools all in one beautiful place.

• Custom Strategy Creation

Create your own posting strategy with themes to tell your story, or be guided by Plann to learn what keeps your audience coming back.

• Calendar View

With this feature, it is easy to review entire weeks, or months as a calendar-- have a look at your organised/ scheduled posts and stay on track of a productive schedule.

3. Cost

Download Plann Desktop

Parting Words

What do you think about Plann? Do you want to use it to up your Instagram game? Let me know in the comment section below! Thank you! And if you know others who'd be helped by this post, please do share!